[PREMIERE]: Freddie Future Unveils Visuals For “Too Heavy”
Toronto-based indie/pop artist Freddie Future finally unveils visuals for the infectiously catchy “Too Heavy”.
Taken from his debut EP Freddie Future, released on Physical Presents an imprint label at Universal Music via Cadence Music, “Too Heavy”was one of the best songs we heard last year and with over 190k streams on Spotify alone. Almost a year since its release, we’re proud to premiere the visually-striking music video directed by award winning director Colin G Cooper (Jessie Reyez, Emotional Oranges, Rezz, Rynx). The music video was shot over three days — the moody video takes place in Toronto’s Mod Club Theatre, along with an unknown location an eerie dock and also a desolate farm.
“I wanted to create something that would feel like an evolution of the ideas previously presented in the lyric videos for this EP. Those videos felt like quick glimpses into Freddie’s world, and now we’re bringing you fully inside of it, pulling all of those ideas together, and expanding on them. The central concept, much like the EP itself, is grounded in a relationship dynamic, and I wanted that dynamic to have a surreal, dreamlike quality to it” — Colin G Cooper.
Freddie Future is a promising artist known to blend multiple genres such as indie pop with R&B influences to create his own unique sound. Despite its catchiness and replay value, “Too Heavy” is lyrically an emotionally-driven song, touching on the subject of carrying the weight of a relationship on your own. The music video takes themes and objects from his previous lyric videos, including five main elements: earth, water, fire, air and space.
“You’ll have to watch all seven lyric videos to get all the references in this music video. It’s something really special for my day ones” — Freddie Future.