BXB LOVE invites self-acceptance on new single “Losers”
Hello and welcome to BXB LOVE. Her new release “Losers” feels a bit like pop punk, sounds like the energy of 2021, and feels sweet and honest yet just as angry as any honest twenty something should be.
BXB LOVE is the the name of Canadian-born, Los Angeles-based singer, songwriter and artist Natasha Pheko. She launched the project in April 2021 with her debut single, “matrix,” which landed on a few of Spotify’s coveted editorial playlists. You never quite know what you’re in for with LOVE, but the trip is bound to be enthralling and the message is always loud and clear.
Through genre-bending musical production, reflective lyricism, and multidisciplinary creative works, BXB LOVE captures the charm, discomfort, and introspection of being 20-something in the year 20-something. She steps outside the proverbial box, allowing her artistic expression to honestly reflect the world around her. By choosing a purposefully ambiguous and androgynous pseudonym, LOVE is able to explore the fluidity that is the human experience and liberate herself from the unspoken expectations placed on women of color in the music industry. Ready to breakdown personal, projected and perceived barriers, LOVE invites listeners to do the same.
With all her history and experiences up until this point, this is really just the beginning of Natasha’s journey as BXB LOVE as she continues to reveal bits and pieces of the inner workings of her mind and invites us all to come together to explore the most vulnerable parts of ourselves.